“Advertising is the way great brands get to be great brands.”
Source: The Fall of Advertising and the Rise of PR
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Famous Al Ries Quotes
“Branding is simply a more efficient way to sell things.”
Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
“The best way to make news is to announce a new category, not a new product.”
Source: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand