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Bernice Fitz-Gibbon Books

Author

Bernice Fitz-Gibbon, a mysterious figure born in 1894 and died on February 22, 1982. Her profession and category are currently unknown.

Macy's, Gimbels, and Me: How to Earn $9...

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People Doe States Courses United United States Sight Raises Good Things Satisfied Advertising Consumerism Dissatisfaction Dissatisfied Wanting More

Author:Bernice Fitz-Gibbon

“To be a success in advertising you must want to fill other people with a passion for possession.”

People Want Passion Possession Advertising

Book:Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

Source: Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

“It's smart to be thrifty.”

Smart Advertising Thrift Thrifty

Book:Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

Source: Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

“deferring gratification is a good definition of being civilized.”

Patience Definitions Civilized Gratification

Book:Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

Source: Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

“A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.”

Should Business Wise Comfort Comfortable Witty Advertising Ads Sermons

Author:Bernice Fitz-Gibbon

“Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?”

Knows Littles Action Left Vision Creativity Century Shoes Did You Know

Book:Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

Source: Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

“Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.”

Bigs Beautiful Attitude Stores Lovely Teenager Cooks Positive Attitude Department Packs Librarian Geese Exaltation Scourge Swarms Larks Department Stores

Author:Bernice Fitz-Gibbon

“Creativity varies inversely with the number of cooks involved in the broth.”

Inspirational Work Numbers Creativity Involved Cooks Collaboration Vary

Author:Bernice Fitz-Gibbon

“Creativity often consists of merely turning up what is already there.”

Creativity

Book:Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

Source: Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail Advertising

“Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.”

People Want Dream Courses Defeat Satisfaction Advertising American Dream Dissatisfied

Author:Bernice Fitz-Gibbon

About the Author

Born: 1894
Died: February 22, 1982
Known for: Author
Quotes: 10

Books & Sources

Macy's, Gimbels, and Me: How to Earn $90,000 a Year in Retail AdvertisingRelated source material

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Bernice Fitz-Gibbon Books

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