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C. K. Prahalad

C. K. Prahalad Quotes

University Professor

C.K. Prahalad was an esteemed university professor known for his contributions to strategic management and emerging markets. His research focused on how to drive sustained growth for businesses through the creation of value chains and core competencies. C.K. Prahalad's work had a profound impact on global business practices.

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Famous C. K. Prahalad Quotes

“The real source of market promise is not the wealthy few in the developing world, or even the3 emerging middle-income consumers. It is the billions of aspiring poor who are joining the market economy for the first time.”

World Firsts Real Poor Economy Middle Source Promise First Time Billions Income Developing Consumers Wealthy Emerging Joining Market Economy

Author:C. K. Prahalad

“The future lies with those companies who see the poor as their customers.”

Lying Poor Company Customers

Author:C. K. Prahalad

“If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value conscious consumers, a whole new world of opportunity will open up.”

Source: The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits

About the Author

Born: August 8, 1941
Died: April 16, 2010
Known for: University Professor
Quotes: 15

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Books & Sources

Competing for the FutureRelated source material

Strategic IntentRelated source material

The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through ProfitsRelated source material

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