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C.L. McManus Biography

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“My expectations were pretty conventional regarding opening, operating, and ultimately closing my small store. I certainly didn't expect much emotion, nor did I expect that the faces, voices and stories would stay with me a lifetime, but they will. In reality, I ran the scale of emotions. Every significant interaction changed me. Though you can say that about most anything in life, these moments combined were, for me, truly "life-changing." My lifetime of annoyingly repetitive prayers was for exactly what I was to receive by operating that little store. I had an about-face with confidence, and although my patience will probably never be perfect, it went from a two to maybe a seven?”

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Book:Adventures in Small Business: The surprising humor and realities in owning and running a small retail store.
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“Running a small business is a lot like spinning a roulette wheel. You can win big, you could lose everything, or maybe you'll do ok. The problem is, even after you've landed on a good space, you MUST take another spin at the wheel. On a particular day in March 2020, the wheel landed on Covid-19.”

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Book:Adventures in Small Business: The surprising humor and realities in owning and running a small retail store.
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“The small stores are holding the one card that large retailers cannot, personal service. A clean bathroom, lounge chairs, and a sympathetic ear concerning weight gain, sagging skin, and "batwing" arms round it all off. C.L. McManus, Adventures in Small Business”

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Book:Adventures in Small Business: The surprising humor and realities in owning and running a small retail store.
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“Owning a small business is like getting married. You're in it for the long haul, for better, for worse, for richer, for poorer. And like marriage, there's a learning curve. You learn it's best to keep your mouth shut more often than not.”

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Book:Adventures in Small Business: The surprising humor and realities in owning and running a small retail store.
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“The tears the laughs the lessons learned The products bought and then returned The skin that was thin Is now like buckskin A degree in resilience well-earned”

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Book:Adventures in Small Business: The surprising humor and realities in owning and running a small retail store.
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