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“It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.”

“Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.”