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Famous David Amerland Quotes

“What we value is important to us. It rises in the finite hierarchy of things we pay attention to. We are willing to put effort and energy in it. What we value however arises from our perspective; the way our brain synthesizes reality filtering facts it sees through its library of memories, its catalogue of knowledge and its store of experience. Our perspective then determines how we see the world and sense our place in it which means it establishes our position in what I will call our known universe. The perspective we have then feeds our sense of identity; what we feel we are and our sense of how others see us modified through our need for others to see us in a specific way. Our sense of identity, in turn, gives rise to our values. Our values determine our energy expenditure and guide our attention. Our attention determines what’s important to us. You can see here how a misstep anywhere along this chain can derail us.”

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Author:David Amerland
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“Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.”

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Book:SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
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