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David Amerland Books

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“We live in the age of the semantic web. Semantic search is constantly mining relationships and ascribing interaction values to people, organizations and things. Semantic technologies are constantly surfacing information looking for trustworthy sources to use as a benchmark.”

“Mindless action without a real understanding of the ramifications is only likely to result in serious miscalculations or a colossal waste of time. Avoid both by using your judgment, filtered through both knowledge and experience. Use common sense and logic as a counterbalance to emotion.”

“What we value is important to us. It rises in the finite hierarchy of things we pay attention to. We are willing to put effort and energy in it. What we value however arises from our perspective; the way our brain synthesizes reality filtering facts it sees through its library of memories, its catalogue of knowledge and its store of experience. Our perspective then determines how we see the world and sense our place in it which means it establishes our position in what I will call our known universe. The perspective we have then feeds our sense of identity; what we feel we are and our sense of how others see us modified through our need for others to see us in a specific way. Our sense of identity, in turn, gives rise to our values. Our values determine our energy expenditure and guide our attention. Our attention determines what’s important to us. You can see here how a misstep anywhere along this chain can derail us.”

“The moment we remove the external world from our senses we’ve also removed a large chunk of how we feel inside ourselves. We don’t think with our brain, our brain thinks with the world. We also don’t feel with our body, our body feels with the world. We need the world to exist as feeling machines that think.”

“We spend so much time processing our thoughts that we often forget to align them with our feelings and it is in that alignment that we begin to find true inner peace.”

“Introspection is painful. We are good at lying to ourselves. Being honest, even when it is just inside our head activates painful realizations and memories. It takes an enormous amount of energy to deal with all this. We usually tend to avoid it.”

“An easy life is not one where you don’t have to strive. We all strive at some point, but it’s one where the striving costs you very little. It’s the energetic cost that kills us, not the effort involved.”

“The brain works in a holistic, cooperative way that makes our basest desire or most abject fear as expressive of who we are as abstract thinking of the highest order. That means that we are all equal part snakes, monkeys, and spacemen.”

“At its most basic level semantic search applies meaning to the connections between the different data nodes of the Web in ways that allow a clearer understanding of them than we have ever had to date.”

“A pair of eyes attached to a human brain can quickly make sense of the content presented on a web page and decide whether it has the answer it’s looking for or not in ways that a computer can't. Until now.”

“Ever since I was a child I have been a strong believer in the principle that to under-stand how anything works you need to take it apart and look at it in detail. This principle that worked with toys also works pretty well with search.”

“In truth search can no more be considered independent of the Web than the Web can work without search. This symbiotic relationship brings forth all sorts of issues because it becomes part of a traditional push and pull where the Web, represented by those who actively work in it, wants to push all the wrong things, while search wants to pull in everything.”

“In many ways semantic search takes us back to the golden days of the Web when in terms of working online anything was possible as long as you had passion, belief in yourself, and energy to work at it.”

“The connectivity of the cloud and the prevalence of tablets and smartphones have eroded the traditional online/offline divide. Within a short time we will most probably stop thinking of it as 'online.' We will simply be connected, all the time, everywhere, and the online world will be notable only by its absence when that connection breaks.”

“The idea of reputation, influence, and influencers in the offline world is as old as the hills. It's not new on the web either, but semantic search is creating a portable sense of identity, reputation, and influence that in the days before it simply did not exist. And this is changing everything”

“It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.”

“Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.”

“The content you create and then share is part of your digital identity. It helps those who consume it to understand who you are, why you do the things you do and what values you stand for. As a result content is the primary means through which you establish your online identity, create your reputation and generate the all essential sense of trust without which nothing else can take place.”