“It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.” IfsWayPersonsTearsEmotionalProductsThings To DoRight ThingCandidatesAcceptableRight Person Author:Frank Luntz
“By the way, for those who are listening, I absolutely define - I have a face for radio. Unfortunately, I've got a voice for print. So I apologize for the sandpaper you're listening to.” WayFacesVoiceListeningRadioPrintApologizingI ApologizeSandpaper Author:Frank Luntz
“My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.” WayImportantFatherInterestingCommunicationAspectDentistInteresting Ways Author:Frank Luntz
“We are so divided, and we recognize that we're divided, that we're looking for ways to come together.” WayTogetherDivided Author:Frank Luntz
“"Which side are you on" asks a question. That's one of the most powerful, persuasive ways to make a case, to say something, to advertise something or to communicate it. Don't make a statement. Ask a question.” WayAsksSidesPowerfulCasesCommunicateStatementsMost PowerfulPersuasive Author:Frank Luntz
“That's the kind of visual that you're trying to attract - something that in some way or another, connects you to what's happening there in a realistic way.” WayTryingKindHappeningsVisualsRealistic Author:Frank Luntz
“I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to.” PeopleWayCareCommunicationDependsPaperDon't CareOccasionsCorporateBagsCeoCongratulationsPaper Bags Author:Frank Luntz
“The way you communicate an idea is different than the way you communicate a product.” WayIdeasDifferentTalkingProductsCommunicate Author:Frank Luntz
