“Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.” WritingBookDifficultSeriousPaperAnxietyAspectWriting A Book Author:Frank Luntz
“It's something that people who read my materials have asked me in the past. If you don't have principles - the last chapter of the book ["Win"] is all about winning with principles. It's all about applying words to good things, good people, good efforts. Without that inherent accuracy, then even the best words will still fail.” PeopleIfsStillsBookLastsPastWinningEffortPrinciplesFailingMaterialsGood ThingsGood PeopleChaptersInherentAccuracy Author:Frank Luntz
“This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.” PeopleKnowsBookUseWantedThreeWinningIndividualLanguageSuccessfulCoupleFortuneAverageInterviewsBeing SuccessfulAttributesDozenCeoForbesUse To Be Author:Frank Luntz
“The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.” PeopleImportantBookPassionWinningLanguagePrinciplesFailingPerfectionPersistencePersuasionAdjectivesPrioritization Author:Frank Luntz
“I do a lot of work in travel and tourism, and I think this story is in the book. This woman is in a hammock, and she's got the beach below her and the sky above her, and the ocean beyond her. She's relaxing. She's got a drink in her hand and a book. Every woman sees this picture and says, I want to be in that hammock. Every guy sees the picture and says, I want to be in that hammock with that woman. It works for everybody.” ThinkingWantBookStoriesHandsGuySkyDrinkOceanBeachTourismTravel And TourismHammocks Author:Frank Luntz
“I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the whole playbook is in this book. If you're a Republican, and you're frustrated because Barack Obama is a great communicator, the playbook is in this book. And if you're a corporation who wants to satisfy his - their employees, how to do it is in this book. And finally, if you're an employee and you want to get a raise, whether at NPR or anyplace else, it's in this book.” PeopleIfsWantBookWholeWinningSidesListeningRepublicanRight NowRaisesDemocratBarackCorporationsEmployeeFrustratedBoth SidesCommunicatorsNprPlaybooks Author:Frank Luntz
