“This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.” PeopleKnowsBookUseWantedThreeWinningIndividualLanguageSuccessfulCoupleFortuneAverageInterviewsBeing SuccessfulAttributesDozenCeoForbesUse To Be Author:Frank Luntz
“The ability to connect and communicate is one of the most powerful, and you cannot find anyone who has been truly successful in life that doesn't have that ability because you've got to motivate, and you've got to -frankly, you have to influence.” Has BeensAbilityPowerfulSuccessfulInfluenceCommunicateMost Powerful Author:Frank Luntz
“The most successful people in American life are those that have had horrific failures and have come back, done it again and again until they got it right, whether it's Steve Jobs or Bill Gates or Warren Buffet.” PeopleDoneJobsSuccessfulBillsGatesSuccessful PeopleAgain And AgainAmerican LifeHorrificBuffetsWarren Buffet Author:Frank Luntz
“The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being successful is to give credit to people who you may not disagree with when they do well.” PeopleGivingWellsMaySuccessfulRepublicanSpeechAngryCreditBrilliantBarackBeing SuccessfulDisagreeJumpingTucson Author:Frank Luntz
“Richard Nixon's career certainly ended in failure but someone who won an election with 60 percent of the vote, won 49 out of 50 states, that makes his -up to that point - incredibly successful. The idea of winning 49 states, incredible.” IdeasStatesWinningCareersSuccessfulPercentVoteElectionIncredibles Author:Frank Luntz
“FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.” UsedPassionCompanySuccessfulPassionateCommunicateDecadesPhrasesPositivelyPackagesDelivering Author:Frank Luntz
