“I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.” WorldYearsWellsDoneLastsLanguageStrategyCorporateCorporate World Author:Frank Luntz
“People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.” PeopleIfsWantNeedsStillsEndsLanguageLosesPrinciplesProductsSucceedArgumentInspiredDebateAspireBe InspiredBest Service Author:Frank Luntz
“You need good principles and good language if you are to succeed.” IfsNeedsLanguagePrinciplesSucceed Author:Frank Luntz
“This book [ "Win"] is based on the interviews with three dozen Fortune 400 - or Forbes 400, the richest people, and a couple dozen of the top CEOs.I wanted to know what language they use to be successful, and I wanted to know the attributes that could then be applied to the average individual.” PeopleKnowsBookUseWantedThreeWinningIndividualLanguageSuccessfulCoupleFortuneAverageInterviewsBeing SuccessfulAttributesDozenCeoForbesUse To Be Author:Frank Luntz
“It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much.” EndsMatterUseLanguagePoliticianConversationBreathingEmbodiment Author:Frank Luntz
“When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.” LanguagePerfectProductsPoliticianSellingWrong Words Author:Frank Luntz
“There are people who will be wanting to apply "Win" to their own, personal life. If you remember only one thing, and I'm going to do it right here, right now because I just happened to come to it, that phrase - if you remember only one thing - there are 125 specific language recommendations in "Win" that can make a difference in your day-to-day lives.” PeopleIfsRememberWinningLanguageDifferencesHappenedOne ThingRight NowPhrasesMaking A DifferenceDay To DayPersonal LifeRecommendationsDay LifeDay To Day Life Author:Frank Luntz
“[Barack] Obama has a grasp of language and the presentation of language, particularly in times of crisis. And he did this over the race issue. He did this early on in his administration, when the country was polarized. That was unprecedented.” CountryLanguageRaceIssuesCrisisAdministrationBarackPresentationUnprecedentedTimes Of CrisisRace Issues Author:Frank Luntz
“The adjectives that are in the book ["Win"] - passion, persuasion, persistence, perfection, prioritization, being people-centered - none of them are as important as principles. Without principles, the language will fail.” PeopleImportantBookPassionWinningLanguagePrinciplesFailingPerfectionPersistencePersuasionAdjectivesPrioritization Author:Frank Luntz
“I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.” PeopleCoursesLanguagePolicyPassionateMainstream Author:Frank Luntz
“If you're a good numbers person, you're a bad language person.” IfsPersonsLanguageNumbersBad Language Author:Frank Luntz
