“The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.” ProblemEnvironmentRepublicanFundamentalsSuspicionPrismsWhatever You Say Author:Frank Luntz
“The Tucson speech [of Barack Obama] was brilliant, and I'm so angry at Republicans for jumping on him because you have to give credit. Part of being successful is to give credit to people who you may not disagree with when they do well.” PeopleGivingWellsMaySuccessfulRepublicanSpeechAngryCreditBrilliantBarackBeing SuccessfulDisagreeJumpingTucson Author:Frank Luntz
“I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the whole playbook is in this book. If you're a Republican, and you're frustrated because Barack Obama is a great communicator, the playbook is in this book. And if you're a corporation who wants to satisfy his - their employees, how to do it is in this book. And finally, if you're an employee and you want to get a raise, whether at NPR or anyplace else, it's in this book.” PeopleIfsWantBookWholeWinningSidesListeningRepublicanRight NowRaisesDemocratBarackCorporationsEmployeeFrustratedBoth SidesCommunicatorsNprPlaybooks Author:Frank Luntz
“If you're fighting against a minimum wage increase, you're fighting an uphill battle, because most Americans, even most Republicans, are okay with raising the minimum wage.” IfsFightingRepublicanBattleOkayIncreaseMinimumMinimum WageUphill Battles Author:Frank Luntz
“The Republicans are mad at Donald Trump, and the Democrats are mad at Hillary Clinton. And the Bernie Sanders people are mad at everybody. When has that ever happened?” PeopleHappenedTrumpRepublicanMadClintonDemocrat Author:Frank Luntz
“There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear.” PeopleWantBelieveStillsPainSufferingI BelievePartyPracticeRegretCommunicationSorrowRepublicanAngerDisappointmentRepublican Party Author:Frank Luntz
“Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.” ThinkingUseWorstExampleCommunicationRepublicanMessagesCome UpTanksUndisciplined Author:Frank Luntz