“To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad as hell and I'm not going to take it anymore.' It's us (the people) versus them (the politicians), and it doesn't matter what primary color you wear [...] I was involved in the 1994 elections, and I will never forget the arrogance of the Democrats back then, and how they refused to accept the electoral reality facing them. It is no different today.” PeopleDifferentMatterRealityTodayForgetHalfAcceptingWonderHellColorInvolvedPoliticianElectionAgreeMadDemocratStatementsPrimariesGiantsArroganceNever ForgetVersusPrimary Colors Author:Frank Luntz
“"Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication.” PeopleHelpingUseWinningLevelsCommunicationPoliticianDebateDiscussionEmployeeVotersEmployers Author:Frank Luntz
“It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it's why how you start the conversation, and how you end it, matters so much.” EndsMatterUseLanguagePoliticianConversationBreathingEmbodiment Author:Frank Luntz
“When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.” LanguagePerfectProductsPoliticianSellingWrong Words Author:Frank Luntz
“Rick Scott used let's get to work to say: All these politicians talk; it's time to do. Everybody else talks about the problem; it's time to find the solution.” ProblemUsedPoliticianSolutions Author:Frank Luntz
