“We think there is a fundamental misconception about piracy. Piracy is almost always a service problem and not a pricing problem. If a pirate offers a product anywhere in the world, 24 x 7, purchasable from the convenience of your personal computer, and the legal provider says the product is region-locked, will come to your country 3 months after the US release, and can only be purchased at a brick and mortar store, then the pirate’s service is more valuable.” GamesMediaGamingEntertainment IndustryPiracyGame Development Author:Gabe Newell
“One thing that we have learned is that piracy is not a pricing issue. It's a service issue.” IssuesOne ThingPiracyPricing Author:Gabe Newell
“The easiest way to stop piracy is not by putting antipiracy technology to work. It’s by giving those people a service that’s better than what they’re receiving from the pirates.” PeopleWayGivingTechnologyWorking ItReceivingPiratePiracy Author:Gabe Newell
