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Heather Marsh Biography

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“When many people become bonded into one self, as an endogroup, an artificial person is created as an ideal. This endogroup ideal, or endo-ideal becomes the group. Its identity is adopted by every member of the group and the individuals also become the endogroup. The group identity subsumes the self for all except the endo-ideal, creating a special subset of reality which here we will call an endoreality.”

“Psychologists and philosophers created a world where anxiety, fear and struggle are the norm, where happiness and peace are impossible to attain or available only to the most adept after long torment, and where existence is, above all, futile. In this world, people must constantly struggle with and repress what is supposedly their true nature for an end that is, at best, an abstract morality. Any outside assistance is impossible as all interpersonal interactions are also a continual existential struggle. Every outside person can only be the subject or the subjugated in this world, and all love is simply object desire. Existence here has no joy, no connection and no purpose. The happy ending is death.”

“he economy is not going to be nearly as important as it was before. This may be unimaginable to people who have been accustomed to framing all of our problems in terms of economics, but think of how religions and states faded as the dominant endogroups when new transcendental endogroups appeared. Things that appear essential to society can fade into irrelevance if they are based only on endoreality, as economics is.”

“One of the six components of every endogroup is an existential threat from external forces. Another is an identity which enables exclusive membership. An empire which includes everyone cannot be exclusive or have plausibly threatening external forces. If there is no external threat, the equally inherent human tendency to egalitarianism creates a counter force which will dismantle any endogroup power structures created in times of emergency.”

“An endogroup, as explained in The Creation of Me, Them and Us, is an emergency power structure that humans instinctually create and support in response to external threat. A mono-empire has no external endogroup to act as an existential threat and so a mono-empire cannot form or maintain its defensive structure. It dissolves even as it attempts to form.”

“Social media itself is a metaphor for people who chase the algorithms set up by society in a desperate search for power, happiness, meaning, and social and financial success. Every social media platform has been a progressively worse social experiment. This is because they were all built according to the existing coercive models we were already living under. None of them has been designed to remedy the problems we had before.”

“The first right of any person in any society must be the right to communicate. Without communication there is no way to safeguard our other rights or for us to participate fully in a society. When your right to communicate is interrupted by those who would be your voice, your face or your representative, you are being subjected to the governance of another.”