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One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society

Book by Herbert Marcuse · 15 quotes · Culture, Rationality, Doe

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One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society Quotes

“Free election of masters does not abolish the masters or the slaves. Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social controls over a life of toil and fear – that is, if they sustain alienation. And the spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the controls.”

IfsNeedsDoeChoicesIndividualSocialMastersElectionSlaveWideVarietyGoodsSpontaneousToilAutonomyAlienationAbolishReproductionEfficacyGoods And ServicesFree ChoiceSocial ControlFree Elections
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“If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.”

IfsArtSoulPhilosophyTogetherFormValuesCultureCommonCommunicationMassRealmsCommodityCommon DenominatorSalesmanshipMass Communication
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“Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this freedom would be one of the greatest achievements of civilization.”

IfsWould BeIndividualBusinessLibertyEconomicSubjectsCivilizationBlessingProveAchievementMajorityPopulationEnterpriseInsecurityToilCompelledDisappearanceGreatest AchievementInsecurity And Fear
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“This (functional - E.W.) language controls by reducing the linguistic forms and symbols of reflection, abstraction, development, contradiction; by substituting images for concepts. It denies or absorbs the transcendent vocabulary; it does not search for but establishes and imposes truth and falsehood.”

DoeFormCultureLanguageDevelopmentReflectionConceptsDenySymbolsContradictionFalsehoodVocabularyAbstractionReducingTranscendentTruth And Falsehood
Book:One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society
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“The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.”

WayPoliticalCultureStyleExpressionCommunicationOppositesProtestDiscourseRefusalImmuneUnification
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“The organism is thus being preconditioned for the spontaneous acceptance of what is offered. Inasmuch as the greater liberty involves a contraction rather than extension and development of instinctual needs, it works for rather than against the status quo of general repression - one might speak of "institutionalized desublimation". The latter appears to be a vital factor in the making of the authoritarian personality of our time.”

NeedsBodyMightSpeakLibertyGreaterAcceptancePersonalityDevelopmentFactorsOur TimeLatterOrganismsSpontaneousExtensionsStatus QuoRepressionContractions
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“Technological rationality reveals its political character as it becomes the great vehicle of better domination, creating a truely totalitarian universe in which society and nature, mind and body are kept in a state of permanent mobilization for the defense of this universe.”

MindStatesCharacterBodyPoliticalUniverseCreatingDefensePermanentVehicleTechnologicalRationalityDominationMind And BodyMobilization
Book:One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society
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“Freedom of enterprise was from the beginning not altogether a blessing. As the liberty to work or to starve, it spelled toil, insecurity, and fear for the vast majority of the population. If the individual were no longer compelled to prove himself on the market, as a free economic subject, the disappearance of this kind of freedom would be one of the greatest achievements of civilization.”

WorkCapitalismToilWage SlaveryFalse Freedom
Book:One-Dimensional Man: Studies in the Ideology of Advanced Industrial Society
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