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Howard Schultz

Howard Schultz Quotes

Businessman

Howard Schultz, born in July 1953, is an outstanding businessman known for his deep understanding and innovative spirit in the coffee culture industry. He is one of the founders of Starbucks and has achieved great success in the field of business, not only through the global expansion of Starbucks but also through his promotion of corporate social responsibility.

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Famous Howard Schultz Quotes

“Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China, Japan and Spain as it is here in America. And Starbucks I think is creating something for people all over the world that has not existed before.”

People Thinking World Humans Home America Community Creating Connections China Japan Relevant Extensions Spain Turkeys Starbucks Creating Something Human Connection

Author:Howard Schultz

“I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.”

Thinking Self Sometimes Passion Winning Belief Differences Lines Losing Gray Success And Failure Winning And Losing Belief In Self

Author:Howard Schultz

“Risk more than others think safe.”

Thinking Risk Safe Customer Loyalty Inspirational Service Risk And Failure Loyal Customers

Book:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“I think growth covers up mistakes.”

Thinking Growth Mistake Cover Ups

Author:Howard Schultz

“I think if you're an entrepreneur, you've got to dream big - and then dream bigger.”

Ifs Thinking Dream Bigs Bigger Entrepreneur

Author:Howard Schultz

“We have a big opportunity in China. We think the number of stores here can rival the number in North America.”

Thinking Bigs America Opportunity Numbers China Stores Rivals North America

Author:Howard Schultz

“We think of Starbucks not as a coffee company but a media company.”

Thinking Company Media Coffee Starbucks

Author:Howard Schultz

“I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.”

Thinking Persons Self Strong Given Sound Company Economy Issues Serving Very Strong Right Person Self Serving

Author:Howard Schultz

“I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.”

People Thinking Years Has Beens Differences Walks Company India Stores Coffee Significant Serving Starbucks

Author:Howard Schultz

“I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.”

Ifs Thinking Has Beens Company Brands Not Sure Suspects Platforms Scope Emulate Starbucks Runway

Author:Howard Schultz

“I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.”

“I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.”

Thinking Wells Important Dream America Belief Alive Important Things Stations American Dream

Author:Howard Schultz

“I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.”

Thinking Persons Done Jobs Term Innovation Settling Apples Mediocrity Aspire Better Person Emulate Not Settling

Author:Howard Schultz

“I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.”

Thinking Choices Decision Results Cost Coffee Newspapers Consumers Convenience Parity

Author:Howard Schultz

“I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.”

People Thinking World Kind Hero Celebrate Around The World Lacking

Author:Howard Schultz

“If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.”

Ifs Thinking Looks Opportunity Products Available Stores Coffee Bars Tea Inherent Juice

Author:Howard Schultz

“My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency.”

People Thinking Facts America Concern Crisis Mediocrity Emergencies Urgency Drifting Sense Of Urgency

Author:Howard Schultz

“My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.”

Thinking Want Trying Would Be School Film Sports Interest Comedy Students College Son Involved Daughter Fairs My Daughter Plus My Son Discouraged Starbucks Film School College Students

Author:Howard Schultz

“Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.”

People Thinking Littles Facts Company Training Marketing Advertising More Money Starbucks Advertisers Little Money Great Marketing

Author:Howard Schultz

“We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious.”

Thinking Waiting Leader Economy Contagious Business Leaders

Author:Howard Schultz

“What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.”

People Thinking Trying Sometimes Moments Dream Young Parent Protect Agree Entrepreneur Protect You Hurdle Family Friends Young Entrepreneurs

Author:Howard Schultz

“When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives. But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable”

“If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.”

Ifs Thinking Heart May Dream Impossible Achieve Perseverance Worthy Enterprise

Book:Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Source: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

“Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.”

Thinking Would Be Pain Sacrifice Degrees Entrepreneur Unimaginable

Book:Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Source: Onward: How Starbucks Fought for Its Life Without Losing Its Soul

“Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.”

Ifs Thinking Five Four Fine Drink Coffee Cups Moderation Caffeine Starbucks Generic Stimulants

Author:Howard Schultz

About the Author

Born: July 19, 1953
Known for: Businessman
Quotes: 197

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Books & Sources

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a TimeRelated source material

Onward: How Starbucks Fought for Its Life Without Losing Its SoulRelated source material

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