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Ivanka Trump

Ivanka Trump Books

Businesswoman

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“Perception is more important than reality. If someone perceives something to be true, it is more important than if it is in fact true. This doesn't mean you should be duplicitous or deceitful, but don't go out of your way to correct a false assumption if it plays to your advantage.”

“America is the largest corporation on the planet. You wouldn't hire a novice to run a similarly sized company in the private markets. My father has created more jobs through his private businesses than certainly any of the candidates. Mitt Romney has executive experience, but it's a different type. He didn't run entrepreneurial businesses.”

“For me professionally as well I've built an incredible business that I'm very proud of that is my own brand and that is both creating incredible content to empower and inspire this next generation of working women through a digital platform, mainly through my website, ivankatrump.com, our email newsletters, and our social-media platforms.”

“We're generating an enormous amount of content geared at this young professional woman, which has been resonating strongly. We also have been creating solution-oriented products for that same person that will help her transition in life through her many roles, whether they may be mother, girlfriend, professional, and really everything in between.”

“So there's no typical day, but I transition through the course of my business day by doing everything from construction meetings on the development project under construction to design meetings for an upcoming apparel delivery to acquisition meetings about projects we're looking to acquire. It's very diverse in terms of content, substance, and what I address on a typical day.”

“From a productivity perspective, prioritization is key. And it's very easy to focus on clearing the decks of minutia, especially when one's very busy. It's almost easy to want to sit down at your desk when you have a free five minutes and try to clear out some of the incoming emails rather than strip things strategically and foundationally and ask about what the most important objectives for you and the company are.”

“Part of being able to make great decisions around that and to really grow a business and scale a business, it also comes down to people. I spend a lot of time building teams at both businesses - both The Trump Organization and my own - and thinking about who to hire to supplement the team and allow us to best achieve our goals.”

“I've seldom met somebody who is merely satisfied working alongside siblings. You typically have a binary outcome. They either are miserable and everyone starts to hate each other, which is an unfortunate outcome that we see too often, or it is really incredible, and there's tremendous energy and mutual respect, and the parties work really well together. I've found that the middle road typically doesn't happen.”

“I have the good fortune of working with two brothers who are very accomplished, incredibly smart, and very capable. So thankfully there is not an issue in that regard where somebody isn't pulling their own weight. We collaborate all the time. We tend to take different paths, but we tend to reach very similar conclusions. It's actually great because it allows us to be much more creative in the process of getting things done.”

“n terms of the logistics of that from a title perspective, we have not talked about that nor do we typically care very much. We're not large on bureaucracy. My brothers and I said to each other when we started in this business that as a collective we can do far more than any one of us can do individually. And that's really what guides our relationship - this sense of camaraderie. And it is a family business, and we work together collaboratively as a family.”