“...pay attention to what users do, not what they say.” PayAttentionPay AttentionUsersUser ExperienceUsability Author:Jakob Nielsen
“In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.” TryingAttentionAudienceEconomyResourcesUltimateTreatsUsers Author:Jakob Nielsen
“To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.” SelfUseEasyPayAttentionDesignBehaviorClaimsPay AttentionUsersSpeculationUnreliableInterfaces Author:Jakob Nielsen
