“People have to want to change before there's any chance of helping them do so.” PeopleWantInspirationalHelpingChance Author:Jakob Nielsen
“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?” PeopleIfsHardStatesUseLostDifficultCan DoAnswersCompanyFailingConditionsInformationKeysOffersSurvivalNotesPatternsUsersSiteWebsiteUsability Author:Jakob Nielsen
“The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.” PeopleYearsLastsAttitudeAcceptingDesignTestsInnovationUsersLast YearRequestPrevailingReluctanceUsabilityWeb Design Author:Jakob Nielsen
