“...pay attention to what users do, not what they say.” PayAttentionPay AttentionUsersUser ExperienceUsability Author:Jakob Nielsen
“Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.” KnowsHappensPowerfulPrinciplesWorryBehaveMost PowerfulUsersConsistencyUsability Author:Jakob Nielsen
“Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.” NeedsMeanHelpingRiskDevelopmentResourcesIncreaseErrorsSimplicityDevelopingFeaturesDescriptionMore TimeFewerUsersRefiningDocumentationUsability Book:Prioritizing Web Usability Source: Prioritizing Web Usability
“A general principle for all user interface design is to go through all of your design elements and remove them one at a time.” PrinciplesDesignElementsRemoveUsersInterfacesUsabilityUser Interface Book:Designing Web Usability Source: Designing Web Usability
“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?” PeopleIfsHardStatesUseLostDifficultCan DoAnswersCompanyFailingConditionsInformationKeysOffersSurvivalNotesPatternsUsersSiteWebsiteUsability Author:Jakob Nielsen
“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.” IfsProblemSuccessfulWonderfulFailingDesignProduceProductsComputerSolveFeaturesDesignerProblems And SolutionsInterfacesUsability Author:Jakob Nielsen
“Inadequate use of usability engineering methods in software development projects have been estimated to cost the US economy about $30 billion per year in lost productivity.” YearsHas BeensUseLostEconomyDevelopmentCostProjectsMethodProductivityBillionsSoftwareEngineeringInadequateSoftware DevelopmentUsability Author:Jakob Nielsen
“The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.” WorldEasyEnvironmentUltimateCustomersEmpoweringElsewhereMiceCompetitorsClicksUsability Book:Designing Web Usability Source: Designing Web Usability
“Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.” IfsProductsCustomersUsability Book:Designing Web Usability Source: Designing Web Usability
“The usability tests we have conducted during the last year have shown an increasing reluctance among users to accept innovations in Web design. The prevailing attitude is to request designs that are similar to everything else people see on the Web.” PeopleYearsLastsAttitudeAcceptingDesignTestsInnovationUsersLast YearRequestPrevailingReluctanceUsabilityWeb Design Author:Jakob Nielsen
