“On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.” IfsGivingUseFacesTurnsEasyInternetSurvivalCustomersBotherStayingUsersLoyalMinorsSiteSuppliersLoyal CustomersGood ExperiencesHiccups Author:Jakob Nielsen
“The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all the competitors in the world are but a mouseclick away.” WorldEasyEnvironmentUltimateCustomersEmpoweringElsewhereMiceCompetitorsClicksUsability Book:Designing Web Usability Source: Designing Web Usability
“Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.” IfsProductsCustomersUsability Book:Designing Web Usability Source: Designing Web Usability
“Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.” MatterValuesSimpleAnswersTechnologyClearImpactCustomersNavigationAdvanced Technology Author:Jakob Nielsen
“If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.” IfsSupportDesignCustomersPrimariesUsersSiteComplaintsCustomer Support Author:Jakob Nielsen
