“Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.” IfsTwoUseEasyDifficultMaterialsProductsOffersAccessFactorsHostUsersCompellingPopularitySiteFlocks Author:Jakob Nielsen
“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?” PeopleIfsHardStatesUseLostDifficultCan DoAnswersCompanyFailingConditionsInformationKeysOffersSurvivalNotesPatternsUsersSiteWebsiteUsability Author:Jakob Nielsen
“On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.” IfsGivingUseFacesTurnsEasyInternetSurvivalCustomersBotherStayingUsersLoyalMinorsSiteSuppliersLoyal CustomersGood ExperiencesHiccups Author:Jakob Nielsen
“Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.” KnowsWayMeanProgrammingUsersSite Author:Jakob Nielsen
“If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.” IfsSupportDesignCustomersPrimariesUsersSiteComplaintsCustomer Support Author:Jakob Nielsen
“Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit's commercial value.” MayBigsValuesTermInternetHigherDiversityConnectionsBiggerUsersSiteTopics Author:Jakob Nielsen
“On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.” AsksInternetTasksFaultsAverageDesignerSite Author:Jakob Nielsen
