“Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user's task, list concrete steps to be carried out, and not be too large.” IfsShouldMayHelpingUsedEasyStepsInformationTasksFocusedListsUsersConcreteDocumentation Book:Usability Engineering Source: Usability Engineering
“Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and users will flock to the site, even if it's difficult to use.” IfsTwoUseEasyDifficultMaterialsProductsOffersAccessFactorsHostUsersCompellingPopularitySiteFlocks Author:Jakob Nielsen
“On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?” PeopleIfsHardStatesUseLostDifficultCan DoAnswersCompanyFailingConditionsInformationKeysOffersSurvivalNotesPatternsUsersSiteWebsiteUsability Author:Jakob Nielsen
“Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.” IfsProblemSuccessfulWonderfulFailingDesignProduceProductsComputerSolveFeaturesDesignerProblems And SolutionsInterfacesUsability Author:Jakob Nielsen
“On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.” IfsGivingUseFacesTurnsEasyInternetSurvivalCustomersBotherStayingUsersLoyalMinorsSiteSuppliersLoyal CustomersGood ExperiencesHiccups Author:Jakob Nielsen
“Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.” IfsProductsCustomersUsability Book:Designing Web Usability Source: Designing Web Usability
“If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as customer complaints.” IfsSupportDesignCustomersPrimariesUsersSiteComplaintsCustomer Support Author:Jakob Nielsen
