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Jean Kilbourne

Jean Kilbourne Biography

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“Advertising doesn't cause addictions. But it does create a climate of denial and it contributes mightily to a belief in the quick fix, instant gratification, the dreamworld, and escape from all pain and boredom. All of this is part of what addicts believe and what we hope for when we reach for our particular substance.... Addiction begins with the hope that something "out there" can instantly fill up the emptiness inside. Advertising is all about this false hope.”

BelieveDoePainBeliefCausesParticularClimateAddictionAdvertisingDenialSubstanceInstantBoredomEmptinessAddictGratificationInstant GratificationFalse HopeQuick FixesEmptiness Inside
Author:Jean Kilbourne
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“The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.”

ThinkingKindDoeSometimesFactsMightBeliefFunLaughingCriticalRidiculousSillyAdvertisingPropaganda
Book:Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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“Girls get the message from very early on that what's most important is how they look, that their value, their worth depends on that. And boys get the message that this is what's important about girls. We get it from advertising. We get it from films. We get it from television shows, video games, everywhere we look. So no matter what else a woman does, no matter what else her achievements, their value still depends on how they look.”

LooksDoeStillsImportantMatterShowsFilmValuesGirlGamesBoysTelevisionDependsAchievementMessagesNo Matter WhatVideoAdvertisingWhat's ImportantTelevision Shows
Author:Jean Kilbourne
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“Turning a human being into a thing, an object, is almost always the first step towards justifying violence against that person. It is very difficult, perhaps impossible, to be violent to someone we think of as an equal, someone we have empathy with, but it is very easy to abuse a thing”

ThinkingFirstsHumansPersonsEasyDifficultHuman BeingsStepsViolenceImpossibleObjectsEqualEmpathyAbuseViolentFirst Steps
Book:Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising
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