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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Book by Jyoti Guptara · 5 quotes · Communication, Leadership, Psychology

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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind Quotes

“People aren’t rational. But when it comes to our most important communications, we tend to try and convince each other with rational argument. Attempting to win trust with arguments is hard work, because trust is a feeling.”