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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Book by Jyoti Guptara · 7 quotes · Communication, Leadership, Psychology

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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind Quotes

“Stories are not confrontational. Storytelling is about entering the mind of your audience so that they connect the dots, according to the pattern you want them to see.”

“If you want broad ownership of the company’s strategy and values, don’t inform people about the situation-problem-solution, give it to them as a story or sequence of stories.”