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Jyoti Guptara Books

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“People aren’t rational. But when it comes to our most important communications, we tend to try and convince each other with rational argument. Attempting to win trust with arguments is hard work, because trust is a feeling.”

StoriesLeadershipBusinessEmotionPsychologyTrustCommunicationStoryPersuasionBusiness Storytelling
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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“Giving people information is like giving them a bunch of dots and letting them come to their own conclusion. 'Let the facts speak for themselves.' The problem is, they rarely do.”

WisdomLeadershipBusinessPsychologyHuman NatureCommunicationInsightStorytellingPersuasionCritical Thinking
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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“Contrary to 19th century wisdom, it’s not just language that separates us from animals—it’s story. Dolphins communicate. Trees communicate. But only humans tell stories.”

StoriesHumanityLeadershipBusinessPsychologyCommunicationNarrativeStoryAnthropologyBusiness Storytelling
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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“Stories are not confrontational. Storytelling is about entering the mind of your audience so that they connect the dots, according to the pattern you want them to see.”

LeadershipCreativityPsychologyInfluenceCommunicationEmpathyStrategyInsightStorytellingPersuasion
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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“Storytelling in a broader sense—giving clarity, meaning and motivation—is something that is relevant to every department in every industry, at every level. It is mission critical.”

InspirationPurposeMotivationLeadershipBusinessCommunicationStorytellingClarityTeamworkCorporate Culture
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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“If you want broad ownership of the company’s strategy and values, don’t inform people about the situation-problem-solution, give it to them as a story or sequence of stories.”

LeadershipVisionInfluenceCommunicationManagementStrategyStorytellingPersuasionCompany CultureOrganisational Behaviour
Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind
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