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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Book by Jyoti Guptara · 7 quotes · Communication, Leadership, Psychology

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Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind Quotes

“Stories are not confrontational. Storytelling is about entering the mind of your audience so that they connect the dots, according to the pattern you want them to see.”