Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

“Stories hack the brain, but what you’re really hacking is what gets in the way of a human connection.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Stories hack trust because they are a co-creating process.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Trust is the social glue that keeps us one step from savagery.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“People aren’t rational. But when it comes to our most important communications, we tend to try and convince each other with rational argument. Attempting to win trust with arguments is hard work, because trust is a feeling.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Messenger before message. We’ve got to help people make a messenger connection before they can connect with the message.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“How do you best communicate with a human? You treat them like a human. And because humans are the storytelling animal, you tell them a story.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Contrary to 19th century wisdom, it’s not just language that separates us from animals—it’s story. Dolphins communicate. Trees communicate. But only humans tell stories.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“When an audience imagines a story, their neurons fire in the same patterns as that of the speaker. The brains of storyteller and audience synchronise.”

StoriesLeadershipAudiencePsychologyCommunicationEmpathyNarrativeStoryNeuroscienceBusiness Storytelling

Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“People don’t hear what you say. They hear what you make them think about. And how you make them feel.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Story is the software of the mind.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Stories get people to think what you want them to be thinking about, without explicitly telling them to think it.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Jargon is language people can hide behind. The mark of the master is the ability and confidence to put things simply.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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“Stories address us not just as intelligences but as people, honouring sentience and sensibility.”

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Book:Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

Source: Business Storytelling from Hype to Hack: How Do Stories Work? Unlock the Software of the Mind

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