“Acquaintances, in sort, represent a source of social power, and the more acquaintances you have the more powerful you are.” SocialTippingPoint Book:引爆趨勢 : 小改變如何引發大流行 [Yin bao qu shi: xiao gai bian ru he yin fa da liu xing] Source: 引爆趨勢 : 小改變如何引發大流行 [Yin bao qu shi: xiao gai bian ru he yin fa da liu xing]
“People at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think of crime as another disease, and using some of these same concepts. It was something that was in the air in that world, but it was time to bust it out and apply it to any number of different social epidemics.” PeopleThinkingWorldYearsDifferentLastsSocialNumbersCuttingAirCrimeDiseaseConceptsTeethEpidemics Author:Malcolm Gladwell
“Innovators have to be open. They have to be able to imagine things that others cannot and be willing to challenge their own preconceptions. They also need to be conscientious. An innovator who has brilliant ideas but lacks the discipline and persistence to carry them out is merely a dreamer ... But crucially, innovators need to be disagreeable ... They are people willing to take social risks-to do things that others might disapprove of.” PeopleNeedsIdeasMightAbleSocialChallengesCreativityImagineRiskDesignWillingDisciplineBrilliantPersistenceDreamerInnovatorsBrilliant IdeasDisagreeablePreconceptions Author:Malcolm Gladwell
“If you are going to do something truly innovative, you have to be someone who does not value social approval. You can't need social approval to go forward. Otherwise, how would you ever do the thing that you are doing?” IfsNeedsDoeValuesSocialApprovalInnovative Author:Malcolm Gladwell
“Acquaintances represent a source of social power, and the more acquaintances you have the more powerful you are.” SocialPowerfulSourceAcquaintanceTipping PointSocial Power Author:Malcolm Gladwell
“When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars - we're surprised. I'm saying, don't be surprised. This is the way social epidemics work.” WayMadeEndsReasonSocialMillionsCrimeNew YorkDollarsBudgetsEpidemics Author:Malcolm Gladwell
“Humans socialize in the largest groups of all primates because we are the only animals with brains large enough to handle the complexities of that social arrangement.” HumansEnoughSocialAnimalBrainGroupsHandleComplexityArrangementsPrimates Author:Malcolm Gladwell
“The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in a group activity banking on the epidemic spread of shared ideals needs to be particularly cognizant of the perils of the bigness. Crossing the 150 line is a small change that can make a big difference.” NeedsBigsSocialDifferencesChurchLinesGroupsActivityMembersIdealsClubsSpreadBankingExpandingPerilCrossingsEpidemicsSmall ChangesCognizant Author:Malcolm Gladwell
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” IdeasMomentsSuccessSocialMagicBehaviorCrossesSpreadTrendsThresholdTippingWildfiresTipping PointSocial BehaviorMagic Moments Author:Malcolm Gladwell
“Cultural legacies are powerful forces. They have deep roots and long lives. They persist, generation after generation, virtually intact, even as the economic and social and demographic conditions that spawned them have vanished, and they play such a role in directing attitudes and behavior that we cannot make sense of our world without them.” WorldLongPlayForceSocialPowerfulAttitudeRolesGenerationsEconomicConditionsBehaviorRootsLegacyMake SenseOur WorldPersistLong LifeDemographicsOutliersDeep Roots Author:Malcolm Gladwell
“You don't manage a social wrong. You should be ending it.” ShouldSocialManage Author:Malcolm Gladwell
“Innovation-the heart of the knowledge economy-is fundamentally social.” HeartSocialChangeEconomyInnovationSocial Change Author:Malcolm Gladwell
“You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.” IfsKnowsWantFirstsLooksJobsSocialMediaThirdsSocial Media Author:Malcolm Gladwell
“The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” PeopleKindSocialAnswersParticularDependentInvolvementEpidemicsTippingTipping Point Author:Malcolm Gladwell
“If you look at the careers of great entrepreneurs and you look at the moment they took their plunge, the plunge is rarely a great financial or material risk, it’s a social risk. At the moment they started their new businesses, everyone around them said ‘you’re an idiot’.” IfsLooksSaidMomentsSocialCareersRiskMaterialsEntrepreneurFinancialIdiotPlungeRisk ItNew BusinessGreat Financial Author:Malcolm Gladwell
