“Acquaintances, in sort, represent a source of social power, and the more acquaintances you have the more powerful you are.” SocialTippingPoint Book:引爆趨勢 : 小改變如何引發大流行 [Yin bao qu shi: xiao gai bian ru he yin fa da liu xing] Source: 引爆趨勢 : 小改變如何引發大流行 [Yin bao qu shi: xiao gai bian ru he yin fa da liu xing]
“Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped.” WorldLooksMaySeemsClimate ChangeRight PlaceTippingTipping Point Author:Malcolm Gladwell
“The iPod is clearly a tipping point (and I'm not quite sure it is a wholly positive development), because it is a revolution in the way that we consume creative property, which I would call art. It has radically changed the relationship between the artist and the audience, how money changes hands, and how much money changes hands. Music was the first, and books are coming next. The Kindle or some form of electronic book is clearly inevitable, and it will massively reshape how books are sold, who pays for them, and how they're consumed. It is going to be really fascinating.” WayFirstsArtBookHandsFormArtistNextPayAudienceCreativeChangedRevolutionDevelopmentPropertyInevitableFascinatingConsumedIpodsKindlesTippingTipping Point Author:Malcolm Gladwell
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” IdeasMomentsSuccessSocialMagicBehaviorCrossesSpreadTrendsThresholdTippingWildfiresTipping PointSocial BehaviorMagic Moments Author:Malcolm Gladwell
“There is a simple way to package information that, under the right circumstances, can make it irresistible. All you have to do is find it.” WaySimpleInformationCircumstancesPackagesIrresistibleTippingTipping PointSimple Ways Author:Malcolm Gladwell
“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.” PeopleCapableStartingExceptionalEpidemicsTippingTipping Point Author:Malcolm Gladwell
“That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.” FirstsOrderMovementParadoxSociologyContagiousEpidemicsTippingTipping Point Author:Malcolm Gladwell
“If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.” PeopleIfsWantNeedsBeliefCommunityBehaviorFundamentalsTippingTipping Point Author:Malcolm Gladwell
“To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.” SuccessEnergyEmotionalInvestmentCaringMinimumExhaustingTippingTipping PointOutliersEmotional EnergyCaring About Someone Author:Malcolm Gladwell
“A book, I was taught long ago in English class, is a living and breathing document that grows richer with each new reading.” LongBookReadingGrowsClassTaughtBreathingLong AgoDocumentsTippingTipping PointEnglish Class Author:Malcolm Gladwell
“Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes. Twenty percent of motorists cause 80 percent of all accidents. Twenty percent of beer drinkers drink 80 percent of all beer. When it comes to epidemics, though, this disproportionality becomes even more extreme: a tiny percentage of people do the majority of the work.” PeopleIdeasDoneCausesSituationPrinciplesCrimeDrinkPercentTwentiesMajorityExtremesAccidentsCriminalsTinyCommitBeerEconomistPercentagesParticipantsEpidemicsDrinkersTippingTipping PointBeer Drinkers Author:Malcolm Gladwell
“The hope with Tipping Point was it would help the reader understand that real change was possible. With Blink, I wanted to get people to take the enormous power of their intuition seriously. My wish with Outliers is that it makes us understand how much of a group project success is. When outliers become outliers it is not just because of their own efforts. It's because of the contributions of lots of different people and lots of different circumstances.” PeopleDifferentRealHelpingWantedWishEffortGroupsReaderCircumstancesProjectsIntuitionEnormousContributionDifferent PeoplesBlinkTippingMy WishReal ChangeTipping PointOutliers Author:Malcolm Gladwell
“The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” PeopleKindSocialAnswersParticularDependentInvolvementEpidemicsTippingTipping Point Author:Malcolm Gladwell
“The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of the other mysterious changes that mark everyday life is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.” ThinkingWayBookIdeasMatterLife IsSimpleNumbersFashionCrimeProductsBehaviorMessagesMouthsFlowMarkTransformationEverydayWaveSpreadBest WayMysteriousSmokingTrendsEveryday LifeBiographiesTeenageVirusesEpidemicsEmergenceTippingEbb And FlowWord Of MouthTipping PointFashion Trends Author:Malcolm Gladwell
