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Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Book by Michael Schudson · 3 quotes · Advertising, Advertising Agencies, Ads

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Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society Quotes

“Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.”

“If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.”