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Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society

Book by Michael Schudson · 11 quotes · Advertising, Advertising Agencies, Ads

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Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society Quotes

“Different groups are differentially vulnerable to advertising; and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.”

“If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.”

“Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.”