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Pooja Agnihotri Quotes

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Famous Pooja Agnihotri Quotes

“Incorrect results of the market research when fed to the marketing strategy and action plans produce disastrous results.”

“Even though marketing is one of the building blocks of a successful business, we should make sure that our marketing is effective and productive.”

“Market research is the process by which a business gathers and studies information related to the product or service it is providing or the market it is operating in.”

“Proper market research keeps you informed on what your competitors are doing, as well as their strengths and weaknesses.”

“The moment you will start considering market research as an ongoing process of your business, you will start uncovering so many hidden insights.”

“Market research not only helps you in gaining competitive advantage, but also helps you in being prepared to handle any testing business times.”

“Internet articles can be used to give direction to your research, but the real research will start after that. You can read The New York Times, The Washington Post, Forbes, Economic Times, or Entrepreneur as much as you want but these still can’t replace market research.”

“Footwear, apparel, accessories, cosmetics - they all belong to the ecommerce category or retail category, but they all are very different industries and require their own research.”

“If you want your customers to start eating spinach flavored ice cream, your idea won’t need as much cultural change as it will if you want your customers to start taking a coffee pill in the morning instead of fresh brewed coffee. Obviously, the latter will require more efforts and more marketing.”

“Sometimes the right business decision is to let it go - to let go of an underperforming employee, to let go of an unprofitable branch, to let go of a weak advertising campaign, and to let go of an idea that fails to create the hype you wanted it to be.”

“Listening to the audience means that they have to accept that there is something wrong with the product, which is not an easy thing, but it has the potential to save your business from failure. Anything that can grow your business (ethically) is worth considering.”