“Well, well-run companies always have a focus on growth and the two lines, which includes profit. The key thing during, I think, tough times, is to make sure that you've covered the basis for when something, you know, essentially things taking longer, bad luck, adversity, other kinds of circumstances may occur. Make sure that you can monitor to win, it's potentially, you know, something is going to go wrong, monitor early enough, and then take appropriate action to essentially counteract that or shift your strategy or plan, even if in fact something is not working out as well as it is.” IfsThinkingKnowsWellsKindMayTwoEnoughFactsRunningActionWinningGrowthLinesCompanyFocusPlansKeysCircumstancesToughBasesAdversityLuckStrategyProfitWork OutAppropriateCoveredTough TimesBad LuckKey Things Author:Reid Hoffman
“One of the really key things to look at in terms of crafting strategy when you're in an economic crises is how do you maximize essentially your liquidity position? Your ability to both take kind of profits and revenues and business and then convert that into a stronger lead. And so those companies that can do that can actually, you know, get a march on their competitors.” KnowsLooksKindTermCan DoAbilityCompanyEconomicPositionKeysStrongerCrisisStrategyProfitMarchCompetitorsRevenueEconomic CrisisKey ThingsLiquidity Author:Reid Hoffman
“The key thing for all businesses, and especially of course technology businesses or businesses that employ technology as a key kind of strategic advantage, is you always have to be investing in the future.” KindCoursesTechnologyKeysAdvantageInvestingStrategicKey ThingsInvesting In The Future Author:Reid Hoffman
“The key thing is to invest in the future and what that means is when you're deploying technology or you're a technology business, is to make sure that you're keeping on the innovation cycle, where you're both creating and adopting the new business practices, and the new techniques in order to drive your business the right way.” WayMeanOrderPracticeTechnologyKeysCreatingInnovationTechniqueCyclesRight WayAdoptingNew BusinessKey ThingsDeploying Author:Reid Hoffman
“The key thing in any kind of guiding of the business is how do you create a strong organization that is kind of accelerating into the future. And when you're in trouble, the question is, what are the techniques that you can, you know, trim, refinance, sell, et cetera, in order to get this business back to that characteristic.” KnowsKindOrderStrongTroubleKeysOrganizationSellsTechniqueCharacteristicsKey ThingsRefinance Author:Reid Hoffman
“The key thing for a CEO to keep their head in the game is recognize that there's turbulent times, plan for, you know, bad luck as well as good luck, keep people focused on what the key, you know, business wins are, and you know, provide the energy that people always need in order to, you know, to go into battle because, you know, work is hard and go into work and do that well. And provide a good leadership beacon for that. In other words, it's the same thing that makes good leadership in any other time.” PeopleKnowsNeedsWellsHardOrderGamesWinningEnergyPlansKeysBattleLuckFocusedCeoGood LuckBad LuckGood LeaderBeaconsGood LeadershipKey ThingsTurbulent Times Author:Reid Hoffman
“The key thing that I find that when you're kind of in boom times and you're hiring bunches, if you can hire, you know, always maintain very high standards and even if you, you know, can't find enough of, you know, what is typically called A players, then don't hire the people. All right? So, you know, use that as a way of standards.” PeopleIfsKnowsWayKindEnoughUsePlayerKeysStandardsBunchHiringHigh StandardsKey Things Author:Reid Hoffman
“When thinking about how to deploy kind of professional and social networking into your business, it's really not a question of if, it's a question of when. And the reason is, just think about the fact that those businesses that adopt new technologies to operate efficiently and use them to get a competitive edge are the businesses that in fact, you know, it becomes one more competitive advantage. Whether it's a fax machine or a mobile phone or a new way of doing financing or any of these things, you know, these are key things to do.” IfsThinkingKnowsWayKindReasonFactsUseSocialTechnologyKeysAdvantageMachinesPhonesEdgesThings To DoNew WaysMobileNetworkingSocial NetworkingNew TechnologySocial NetworkFinancingCompetitive AdvantageMobile PhonesKey ThingsFaxFax Machines Author:Reid Hoffman
