“No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.” BusinessMouthsMediumsAdvertisingBrandsAgencyReviewsWord Of Mouth Author:Rochelle B Lazarus
“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.” PeopleThinkingYearsEffortBusinessCompanyFocusDoorsShareFrontsHigherExerciseCurrentsBrandsProductiveOddsI Have LearnedClientsFront DoorsNew Business Author:Rochelle B Lazarus
