“Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.” PeopleThinkingKnowsWantYearsValuesReadingFocusGroupsPoliticianSmellAuthenticityConsumersUnderestimatePhonyFocus Groups Author:Rochelle B Lazarus
“We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.” ThinkingWorldWayLooksLostBusinessCuttingMessagesConsumersBombarded Author:Rochelle B Lazarus
