“We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.”
Quote by Rochelle B Lazarus
Author
You May Also Like
Source: Be the Solution: How Entrepreneurs and Conscious Capitalists Can Solve All the World?s Problems
Source: The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
“I like romantic comedy as a genre, but I think it can get stuck in its ways.”
Source: The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
