“Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.” PeopleThinkingKnowsWantYearsValuesReadingFocusGroupsPoliticianSmellAuthenticityConsumersUnderestimatePhonyFocus Groups Author:Rochelle B Lazarus
“One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.” PeopleThinkingYearsEffortBusinessCompanyFocusDoorsShareFrontsHigherExerciseCurrentsBrandsProductiveOddsI Have LearnedClientsFront DoorsNew Business Author:Rochelle B Lazarus
“The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.” ThinkingYearsMadeMomentsTodayGamesFunInterestingPrinciplesCareersStruggleEconomicIndustryProfoundDespiteAdvertisingMade ItCyclesMidstRelevantAdsDownturnEconomic Downturn Author:Rochelle B Lazarus
