“No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.” BusinessMouthsMediumsAdvertisingBrandsAgencyReviewsWord Of Mouth Author:Rochelle B Lazarus
“The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.” ThinkingYearsMadeMomentsTodayGamesFunInterestingPrinciplesCareersStruggleEconomicIndustryProfoundDespiteAdvertisingMade ItCyclesMidstRelevantAdsDownturnEconomic Downturn Author:Rochelle B Lazarus
