“Unless a product becomes outmoded, a great campaign will not wear itself out.” ProductsCampaignsAdvertising Book:Reality in Advertising Source: Reality in Advertising
“I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.” SellsWittyWarmCampaignsCopiesCharmingJust Saying Author:Rosser Reeves
