“Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?” PeopleWantWritingLittlesMovingBusinessCompanyWiseFineDependsDown AndWittyAdvertisingOur FutureTiedCurvesYour FutureTied UpGreat AdvertisingMoving Up Author:Rosser Reeves
“I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.” SellsWittyWarmCampaignsCopiesCharmingJust Saying Author:Rosser Reeves
