Quotessence
Home / Quotes / Quote by Rosser Reeves

Quote by Rosser Reeves

“I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.”

Quote by Rosser Reeves

Author

Rosser Reeves
Rosser Reeves

Rosser Reeves was a significant figure in the advertising industry, renowned for his unique creativity and marketing ideas. His career was filled with innovation and breakthroughs, bringing revolutionary changes to the advertising world. more

You May Also Like

“This is an extraordinary book of unique psychological power. It reveals not only scholarship and sophistication of the author, but deep and intimate knowledge of the recesses of the human psyche. By masterful juxtaposition of evocative images, poetry, and selected quotes from scholars, Flesh and Blood seems to engage both the right and left hemispheres in an unprecedented dialogue. The result is a multi-dimensional, almost holographic picture of the primordial foundations of the human mind.”

“And since the possession of qualities presupposes that one takes a certain pleasure in their reality, all this gives us a glimpse of how it may all of a sudden happen to someone who cannot summon up any sense of reality — even in relation to himself — that one day he appears to himself as a man without qualities.”