“In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"”
Quote by Michael Pollan
Work
The Omnivore's Dilemma: The Search for a Perfect Meal in a Fast-Food World
Michael Pollan investigates the complexities of the modern food industry, examining how the choices we make about what to eat are influenced by factors such as corporate farming, environmental sustainability, and personal health. more
Author
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