Quotessence
Home / Quotes / Quote by Robert B. Cialdini

Quote by Robert B. Cialdini

“For an unrelated reason, I was fortunate to be in London to witness a set of extraordinary festivities commemorating the fiftieth anniversary of Elizabeth II’s accession to the throne of England. Although the queen had been traveling the globe for months to Commonwealth nations hosting Golden Jubilee events in her name, the celebrations peaked on June 4, 2002, with a program on the Mall in London that drew over a million well-wishers from around Britain and the world. The marked adulation surprised many in the national press who’d predicted the Jubilee would be a fizzle, demonstrating the modern-day irrelevance of the British monarchy in general and of Her Royal Highness in particular. The opposite proved to be the case. In the several weeks’ run-up to June 4, throngs within the United Kingdom flocked to dedications, parades, concerts, and special proceedings honoring the queen, which she honored in turn with her presence. Especially coveted were invitations to small parties where it was sometimes possible to be addressed personally by the queen in a receiving line. Of course, the opportunity to meet Elizabeth II under any circumstances would be considered exceptional; but the chance to meet her amid the pomp and pageantry of the Golden Jubilee added even more significance to such occasions, which were widely reported by the media. One report stood out from all the others for me. A young woman moving through a reception line at one of the small fêtes experienced the horror of hearing the cell phone in her purse begin to ring just as she met the queen. Flustered and frozen with embarrassment as her phone pealed insistently, she stared helplessly into the royal eyes that had become fixed on her bag. Finally, Elizabeth leaned forward and advised, “You should answer that, dear. It might be someone important.”

Quote by Robert B. Cialdini

Work

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Browse quotes and source details for this work. more

Author

Robert B. Cialdini

Browse famous quotes and profile details for Robert B. Cialdini. more

You May Also Like

“We were ready to submit the bid documents in sealed folders on May 28, at 10 am, as stipulated by the Ministry. Luckily, someone did a final check of our output against the ‘Invitation to Tender’ once more, just to make absolutely sure we hadn’t forgotten anything. He discovered at the last minute that the bid team leader had to initial all pages by hand. Since systems like DocuSign didn’t exist yet, Richard and I spent the whole evening and night signing pages, with me turning the pages and Richard initialing each one. There were thousands. Richard’s arm was hurting badly at the end of it, but we got it done in time. We put the folders in sealed envelopes and delivered it all by hand. One minute late and we would have missed an opportunity that we had already spent over USD 10 million on.”

“Put down your smartphone, smell the roses, and—as Gandalf instructs King Théoden when the latter emerges from Wormtongue’s hypnotic spell in Peter Jackson’s adaptation of Tolkien—‘breathe the free air again, my friend.”

“Self-esteem is the switch in the circuit of your life that dims or brightness of your future. Bring it low and you don't shine your light; raise it up and you brighten the corner where you are.”