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Quote by Martin Lindstrom

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Martin Lindstrom
Martin Lindstrom

Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

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“Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.”

KnowsNeedsShouldIdeasMatterReasonValuesOrderSpaceWhiteCreativeSuccessfulConceptsFundamentalsPaintDefinedBrandsReason WhyAddressesDriversCanvasBecoming SuccessfulWhite SpaceCreative Space
Author:Martin Lindstrom
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“The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.”

WayMadeReasonSimpleResultsInformationBuildingCommunicationComfortableCriticalAdvertisingBrandsConsumersSophisticatedMaintainingFilters
Author:Martin Lindstrom
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