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Quote by Seth Godin

“Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.”

Quote by Seth Godin

Author

Seth Godin
Seth Godin

Seth Godin is a renowned author, speaker, and marketing expert. His works cover a wide range of fields including business, marketing, and entrepreneurship, and have won the favor of readers worldwide. Godin's books such as 'Purple Cow' and 'Free' have had a profound impact globally. more

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“All great human deeds both consume and transform their doers. Consider an athlete, a scientist, an artist, or an entrepreneur. In service of their goals, they lay down time, energy and many other choices and pleasures; in return, they become most truly themselves. A false destiny may be spotted by the fact that it consumes without transforming, without giving back the enlarged self.”