Home / Quotes / Quote by George Lois

Quote by George Lois

“The more creative you are the more trouble you're in. You have to be courageous!”

Quote by George Lois

Author

George Lois, born on June 26, 1931, is an outstanding art director with extensive experience in the fields of advertising and publishing. Known for his innovative and forward-thinking design philosophy, Lois has made significant contributions to the industry. more

You May Also Like

“The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.”

Joy Process Hours Creative Path Minutes Creative Process Sublime True Happiness After Hours

Author:George Lois

“Onwards and upwards, and never give your failures a second thought.”

Giving Second Thoughts

Author:George Lois

“As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?”

“Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.”

Stills Suffering Values Social Products Promise Advertising Consumers Relief Nutrition Social Status

Author:David Ogilvy

“I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

Want Writing Art Form Interesting Creative Information Products Regard Entertainment Mediums Advertising I Want You Advertisements Copywriting

Author:David Ogilvy

“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”

Believe Found I Believe Business Talent Advertising Rebel

Book:Confessions of an advertising man

Source: Confessions of an advertising man

“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.”

Interesting Audience Credit Clever Helpful Target Insightful Target Audience

Author:David Ogilvy

“It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.”

Looks Has Beens Found Business Reader Advertising Advertisements Editorials

Author:David Ogilvy

“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

People Writing Together Business Reader Letters Marketing Advertising Addresses Copies Clients Behalf Stadiums Digital Marketing Marketing Strategy Content Marketing Advertising And Marketing Business Marketing

Author:David Ogilvy

“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.”

People Should Process Training Agency Clients Staff Confined Trainees

Author:David Ogilvy