“Big ideas are so hard to recognize, so fragile, so easy to kill. don't forget that, all of you who don't have them.”
Quote by John Elliott
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“Always play for the worst case scenario..If it is the best you'll win anyway”
“If somebody has done it before, that is enough reason to knock an idea off the table”
Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
